Healthy Food Campaign

Client: Food Services at Vancouver Island University

The client’s goal was to educate the campus community about the various food options available on campus.

I created a series of pieces for the healthy food campaign, with each of the client’s food services initiatives represented by a different fruit or vegetable. I chose a ‘watercolour’ design to symbolize the local, fresh, organic foods. The funky, ‘distressed’ font reflects the eco-friendly, almost artisanal nature of the foods.